Alarming Reasons Web Design Is Crucial for SEO Ranking

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Despite web design combining the disciplines of design and development, it’s not just a developer’s job. To maximise a new website, you need to involve marketers in every step of the design process.  Most companies form their marketing and development teams in silos, which is dangerous. This means you’re missing out on easy wins during […]

Common Causes of High Bounce Rates to Watch Out For

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If your business can generate leads and sales through a website, you should be paying close attention to your bounce rate. This data will give you an idea of your website traffic’s browsing habits by indicating whether they stay on your site or leave right away.  Success in the digital landscape can be linked to […]

Effective Ways to Improve Website Navigation for Optimisation


Your website is one of the most significant components of your brand. It acts as the face of your company, representing its name and providing information on everything it has to offer. Moreover, your website functions as an accessible touchpoint for returning and new clients. Given its importance, your website needs to be 100 per […]

Combining SEO and Web Design for a Better Site Ranking

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Business owners naturally want to know how to make their website rank higher because a higher ranking site means better performance overall. One of the ways you can do that is by improving your web design. Unbeknownst to some business owners, web design and SEO come together in certain areas, improving the overall quality of […]

3 Factors That Highly Influence Your On-Page SEO

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Every business aims to rank high in search engines. It’s one of the leading marketing goals today since it can significantly increase brand awareness, customer traffic, and eventually, sales. If this is not your goal, you may want to reconsider your plans because you’ll miss out on great opportunities and benefits SEO can provide. As […]

4 Ways of Optimizing Landing Pages for Peak Performance

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Visitors to your site are taken to your landing page by clicking on the call-to-action (CTA) button on your site’s homepage. These are the pages that visitors see when they search organically or through a paid campaign. Landing pages are often designed with a primary objective in mind and a call-to-action, such as enlisting up […]

Selling with Words: A Simple Primer on SEO and Keywords

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Search engine optimisation (SEO) has a lot of tools and methods that can greatly benefit a business. Regardless of its venture type, people can readily relate with and commit to whatever it is selling with the efficient use of its tools. The thing about SEO is that you can never run out of options with […]

5 Practical Ways Businesses Can Grow and Drive Traffic

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Many businesses struggle to think of fresh and creative strategies to improve website traffic. There is a lot of disinformation on the internet regarding attracting more visitors, which might lead to repeating the same stale methods and not getting significant results. If you want to boost website traffic in both organic and paid approaches, here […]

How Does Graphic Design Impact Your Digital Marketing

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Excellent and effective digital marketing relies on good communication. First, you need to define your audience. Once you’re aware of who you’re talking to, you have to make it count. Don’t just try to appeal to the general public. Focus on one message and try your best to get it across to the audience. Of […]

How You Can Improve Your Business’s Local SEO Ranking

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Undeniably, every business with an online presence knows how powerful SEO builds leads, traction, and traffic. Still, not everyone knows that SEO comes in multiple layers, and to successfully rank and achieve compelling results, you need to find which one to focus your efforts on. If you have a business that caters to a particular […]