If your business can generate leads and sales through a website, you should be paying close attention to your bounce rate. This data will give you an idea of your website traffic’s browsing habits by indicating whether they stay on your site or leave right away.
Success in the digital landscape can be linked to low bounce rates, so try to avoid these common mistakes:
Not Optimising for Mobile
If you’re not doing so already, make sure to optimise your website for users on mobile devices. With the majority of internet users accessing their content on an app or mobile device nowadays, you can’t afford to alienate these potential customers.
Ensure that your website is responsive, as it will also help you rank better on search engines.
Poor Navigation
If your visitors can’t find what you’re selling, they won’t stay on your website. Make sure that your site is well-structured so that potential customers can easily explore and discover what they’re looking for.
Good navigation is seamless and intuitive. Try allowing users to access all or most of your pages from everywhere on the website.
Cluttered Web Design
A cluttered design can distract visitors by flooding their screens with pop-ups, banners, and social media icons. You should focus your website on what it’s meant to do, which is to make a sales pitch.
Distracting your visitors with things that are not crucial to your business will cause them to leave as quickly as they arrive.
Slow Loading Time
A slow loading time is usually tied to the amount of content on a page, as each may contain an array of images and videos. If you’re using a lot of photos, try to keep them small and choose those that are simple and relevant to your business.
Also, make sure that your pages don’t have a lot of ads and links that may be slowing down your site’s loading time. Everyone’s attention spans are getting lower these days, and loading speed can be the difference between a conversion and a bounce.
Not Using Landing Pages
A landing page is a web page created specifically to convert traffic. They are not as long and complicated as your general web page, as they are built to get viewers to do a specific action.
You can feature special offers, discounts, and products to encourage visitors to convert. You can even build a landing page based on an infographic to give you an opportunity to highlight the benefits of your products or services.
Conclusion
Impressions don’t only last in person, but they last in the digital realm, too. Your website is your first point of contact to prospective customers, so make sure to leave a good one to guarantee you turn a prospect into a buying customer.
Pay attention to your bounce rate and website analytics to identify where your site needs improvement. A few adjustments can make all the difference in your website’s performance, so don’t forget to keep these numbers in mind when planning your company’s next move.
We’re a digital marketing agency in North Wales, fully equipped with the necessary tools and experience to help your company thrive in the digital world. Let Digital Webworx help you with your online presence and website, and we can work together to lower bounce rates and increase conversions! Get in touch with us today!