When you have a website for your business, one of your primary goals is to get more people to view it. But it should not stop there. You also want to ensure that the people who visit your website stay on it for a significant amount of time. This way, you can increase site engagement. But how do you keep people on your website longer?
Make Your Content Easy to Scan
Your content should be easy to scan. You should create sections with headlines that clearly state what information the user will find in them. There should be no long paragraphs. A short paragraph with a subheadline is enough for you to get your point across. Subheadlines should also be short.
The goal of your writing should be to make it easy for the user to get the information they want in as few words as possible. Users want information quickly and easily, not by reading through long paragraphs and complex sentences. Make your content easy to scan, and you’ll see an increase in your website’s engagement.
Streamline Your Site Navigation
If your website looks cluttered and confusing, people will not stick around for long. It is important that your site navigation makes sense. When you design your website, do not crowd it with unnecessary links. Keep the navigation links nice and clear. Your users should be able to navigate through your site without any problems.
Use Videos Regularly
Another way to make your website more engaging is to use videos regularly. Short videos can make your website more dynamic and visually appealing. Statistics show that a video increases user engagement more than a photo or text.
When you use videos on your website, your main goal is to show the content of your videos on iPhone or Android apps. This way, your users will not have to go to another site to watch your videos. If you use videos on your website, you need to use them well. You should not just use videos as a way to give users a glimpse of your business. Think of videos as an extension of your content.
Make Your CTAs Clear
The more your website engages the users, the more time they will spend on it. To make sure your users get the most out of your website, you should make sure your CTAs are clear. Your call to action should be very easy to identify, and they should be placed in a highly visible position.
You should also let users know what they will find if they click on the CTA, again using clear and concise wording. The wording should let them know what they will get out of the action.
Final Thoughts
Next time someone visits your website, they should know what they will get out of it. Make your website clear and engaging so that your users never leave. When users pay attention to your website, they are more likely to come back over and over again. This way, you will be able to increase your website engagement, which will lead to more conversions.
Improve your business website with the help of Digital WebWorx Ltd. We are a digital marketing agency in North Wales providing high-quality service in many business-critical areas, from web design, SEO and social media to IT support and business systems. Book a call now!