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Selling with Words: A Simple Primer on SEO and Keywords

Search engine optimisation (SEO) has a lot of tools and methods that can greatly benefit a business. Regardless of its venture type, people can readily relate with and commit to whatever it is selling with the efficient use of its tools. The thing about SEO is that you can never run out of options with it. You will be given a chance to promote your products and services, and the rest is up to your customers and leads. Sure, you still need to follow through with your first few efforts, but such is already a done deal once you rely on SEO.

One of the things it offers that may significantly help with your business is the method of using keywords. It may seem like a simple task at first until you realise that going in this route requires proper strategy and analysis. You have to strategise when to use a keyword and analyse whether or not your usage was effective. You may see a glimpse of them in blogs and other product placement sections online, and they are always here to stay; you just have to make the most of them once it’s your turn to use them.

If you want to learn more about this amazing SEO method and tool, no need to worry. We have listed a couple of interesting tidbits below for your reference.

1. Matching Keywords with Relevant Topics Is the Key

If you happen to be running your own business, chances are, one of your promotional methods would involve a blog. Of course, the contents of your blog articles would usually involve the promotion of your products and services, adding a couple of hints about their features and advantages without sounding like blatant advertising. In order to achieve that, you may add a couple of relevant keywords in order to give your readers a glimpse of what you have in store for them.

Using relevant keywords is like hitting two birds with one stone. You will be able to mention the exact brand, product, or service you have, and you will also generate leads through clicks.

2. Using Keywords Efficiently Will Rank Your Site Higher

The purpose of SEO is for your content to rank higher on the search results. While this may seem like a trivial process to the average person, this is actually a dream come true for any marketing agency. The thing about ranking high up on the list is that more people will be able to see your page at first glance. Even if they are not interested in your specific brand, the fact that it will be the first one they will see only gives you a clear advantage over your competitors.

Think of this as a way to get a head start over your rival companies. This is similar to a race; the only difference is that you will not be sprinting at the sound of the starting pistol; instead, you will be running ahead of everyone else while they wait for their signal.

3. Tracking Your Progress Will Tell You What Your Customers Really Want

You will never be confused if you know what to offer your customers. By analysing the progress of your keywords, you may be able to identify which one of them works best and which ones you would have to replace. Market research is one thing, but getting deep into the progress of your SEO methods will yield you more accurate results.

In such a case, do not hesitate to focus on your keywords and use them regularly so that you can come up with different results and go for a better strategy next time.


Keywords are as significant as any other SEO tools and methods. Aside from presenting relevant correlations with your products and services, they also tend to generate leads towards your website. Do not hesitate to learn more about them, if you must.

By familiarising yourself with the different aspects of keywords, you may be able to pick the most efficient ones that will greatly benefit your brand and rank higher in no time.

If you are looking for a social media agency in North Wales that will help you with your keyword strategies, look no further than our expertise here at Digital WebWorx Ltd. We are a digital media marketing company specialising in web design, IT support, graphic design, social media marketing, SEO, among other things. Get in touch with us today to see how we can help.