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How to Use Your Domain to Better Your Business

Are domain names just single words? Can a domain name help your business gain credibility, increase site traffic, boost Google ranking, aid with branding, and more?

A domain name is not just any word. It is an online presence that helps your business gain credibility while boosting SEO, gaining site traffic, and assisting with branding. So yes, domain names can make or break your business.

To ensure that you use your domain name for the good of your business, here are some tips that help:

  • Free vs Premium

A free domain name service may not be best for every business. A premium domain name service may be better. Before choosing a domain name, you should consider how you want to brand your business and what your target audience wants to see.

  • Name

Only you can name your business. However, when choosing a name for your business, it’s best to use a name that’s unique, short, and easy to remember. A unique name helps your customers remember your business and what you offer. This will ultimately help your SEO.

  • Length

A domain name should be short and memorable. If it’s too long, it can turn customers away. A concise domain name is easy to remember and find in search engines.

  • Compelling

A domain name should also be compelling enough to make customers want to visit your website. If your domain name is boring, no one will want to visit your website. An exciting domain name will make it stand out in the crowd. To increase your chances of gaining site traffic, you’ll need to have a unique name for your business.

  • Keywords

Make sure that your domain name includes your targeted keywords. In other words, make sure that your keywords are in the name of your business. This will help your online presence to gain the attention of the search engines and ultimately get you more Google Ranking.

  • Branding

A strong domain name should help with your brand. Your domain name should be memorable, easy to find, short, and meaningful. If a domain name is hard to find, it can ruin your brand. Your domain name is a choice that will help you gain site traffic and increase your Google Ranking.

  • Protected

Before purchasing a domain name, ensure that it’s protected. You don’t want to risk using a domain name that can create legal issues for your business.

  • Trendy

Some businesses choose a trendy domain name. In other words, they choose a domain name that’s popular in the marketplace. The idea is to find a domain name that’s already popular. That way, you can retain your online presence.

  • Meaning

When choosing a domain name, try to use a name that has a meaning which relates to your business. A name that has a meaning helps your company build a brand that customers will trust and recognise. For example, if your business is a dog grooming service, a name like Puppy Palace can be used to create that brand.

  • Domain Extension

You should take into account which domain extension you want to use for your business. Meaning, you can choose from .com, .net, .org, .us, .info, .biz, .me, .cc, .tv, .in,,,, and .ws.


A domain name can make or break a business. It can be a branding tool that will help customers recognize you in the marketplace. It can also be a way to increase your website traffic. It can be easy to use to improve your online presence. A domain name is a branding tool that you can use for your business promotion.

Digital WebWorx is a digital media marketing company based in Buckley, Flintshire, North Wales. We work with clients all over the UK, providing high-quality service in many business-critical areas, from web design, SEO, and social media, to IT support and business systems. If you need digital marketing services in North Wales, we’ve got you covered. Get in touch with us today and let us know how we can help!