Pop-ups have a bad reputation for being annoying and disruptive. And while there is some truth to this, to simply dismiss pop-us is foolish. Pop-ups, when used correctly, can improve the overall user experience and can yield positive results for your digital platforms. With that being said, using pop-ups correctly can be quite tricky. This is due to the fact that most people don’t know how to best use pop-ups on their websites. To help remedy this, we thought it would be useful to put together a brief article on pop-ups. If this is something that you want to learn more about, read on as we break down how to use pop-ups effectively.
Why Do People Dislike Pop-ups?
To understand how to use pop-ups the right way, it’s important to understand why people dislike pop-ups. The primary reason for disliking pop-ups is that they disrupt a user’s flow. They can interrupt a user when he’s trying to complete a task. Imagine you’re busy reading something, then suddenly, an ad pops up, right in the middle of the screen, demanding your attention for some new product or service. Things are made even worse when the pop-up in question isn’t at all relevant to the task the user was performing (poorly targeted ads come to mind).
Why Should You Use Pop-ups?
Considering how disruptive pop-ups are, you may be wondering why you should use them in the first place. Well, the thing about pop-ups is that they can significantly boost conversion when used correctly. This is because they are able to grab a user’s attention and can direct them to perform your desired actions. To add to this, pop-ups can also declutter your website. Because you can put certain types of content in a pop-up, your website as a whole will be neater. This will ensure that the actual content on your site will be displayed without any distractions.
How Do You Use Pop-ups Correctly?
The main thing you have to do to use pop-ups correctly is to be consistent. While pop-ups will take up space on your user’s screen, you should ensure that they are the same style as your website. If you adhere to the style of your website, the pop-up won’t be as distracting or jarring for your users.
Aside from how they look, you’ll also want to make sure that the pop-ups are responsive. While responsiveness isn’t really a problem on web browsers, mobile users tend to have a problem with unresponsive pop-ups. It’s in your best interest to make sure that your pop-ups are displayed with the same degree of sensitivity and responsiveness on mobile as they are on desktop.
We hope this article helps you best utilize pop-ups for your website. As you can see, pop-ups can be quite effective when used correctly. Be sure to keep all of this information in mind so that you can make the most informed decisions about how to design your website in a way that maximizes your digital platforms.
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