As a business operating in the 21st century, you have to build a strong online presence for your business. These days, people go on the internet to find the products and services they need. And if you want customers to find your business online, you have to have a solid website they can visit.
Now, many things can go wrong on a website. And these things can urge customers to click away and find another option. So, it’s best to avoid the following website mistakes to keep potential customers on your site.
Slow Loading Speed
When it comes to the internet, people expect information to be viewed quickly. That’s why many people opt for faster internet speeds. And that is also why people can get discouraged when a website takes too long to load.
Having a slow loading speed can result in a negative user experience for your target market. And this doesn’t just apply to your landing page. When a user transfers from one page to the next, the new page shouldn’t take too long to load.
If your loading speed is currently too slow, you have to fix this and find a way to speed it up. If the issue is left unaddressed, it could end up costing you money.
Lack of CTA
Now that you’ve got people on your website, you need to tell them what to do next. This is usually done in the form of a call-to-action (CTA). Having a CTA can help convert leads as they can pull the user further into your sales funnel.
CTAs can take many forms. You can ask them to drop a message or sign up for your newsletter. If you’re selling products, you can encourage users to shop now. Whichever CTA you use, just make sure it is clear and easily visible to the user.
Not Mobile-Friendly
People are constantly on their phones. And more likely than not, they’re using their mobile devices to go on search engines and visit websites. So, it’s best to optimise your website for mobile use.
Why is this important? Well, when you only consider how the website will look on a larger screen, the layout could get messed up on a mobile device. This can make it harder for users to navigate through your website. It can also be tricky when your website isn’t designed with touch screen capabilities in mind.
Lack of Shareability
Social media marketing is a great way to strengthen your online presence. So, that’s why you must ensure your website is easily shareable.
Aside from having a link people can copy and paste, you should also make it easier for users to share your content on social media. To do this, make sure you have social media sharing buttons that are easily visible to the users. You should also share some of your content on your brand’s social media profiles.
Unclear Information
Your website is often the user’s first form of contact with your brand. Thus, you must leave a good impression.
When they’re first discovering your website, they’ll be looking for information about the company. If the user cannot find this information in a matter of seconds, they may end up leaving your site.
So, it’s best to put all the necessary information on your homepage. This includes a short description of the company and the types of products or services you provide. You should also put your contact information somewhere the users can easily find it. And to make things more organised, make sure you have a menu bar with all the relevant pages for easy navigation.
Final Thoughts
A user can make the quick decision to check out your business solely based on their experience with your website. So, it’s best to optimise your website to create a better user experience for your potential customers. Make sure all the relevant information is present and that your website is easy to navigate for your users.
Build a stronger online presence for your business with the help of Digital WebWorx Ltd. We are a digital marketing agency in North Wales that provides high-quality service in many business-critical areas, such as SEO, web design and social media. Contact us today to get started!