Copywriting plays a vital role in social media. It is an essential tool in digital marketing that speaks beyond brand aesthetics, product visuals, videos and graphics.
Successful copywriting can turn your followers from just liking into taking actions in the direction that you want them to take: directing them to your website, building your email list, buying your products or services, or even increasing your engagement.
Depending on the tone and voice of your copywriting, you can have the power to move your customers from one stage to the next of their customer journey, from being a follower to a successful paying customer.
So how do you harness the power of copywriting in social media? One way to do that is using copywriting to boost your social media engagement.
Let’s dive into the five powerful tips on how you can incorporate copywriting into your business so you can ultimately boost your social media engagement.
As Open-Ended Questions
Copywriting is all about the words you use: how they affect your potential customer, how they can compel them to take action, how they can persuade them to buy your product.
One way to do that is to use copywriting in the form of open-ended questions that make your followers curious.
For example, you can ask your followers:
- “How do you keep a positive mindset on a daily basis?”
- “What is it like to be a music teacher?”
- “What are the different ways you can wear a big scarf?”
- “How do you make your plants grow faster?”
Now, your followers might not actually answer your question. But you are leading them to a question. When they do not answer it, you can show them a way to do it.
Stir Up Emotion
What makes copywriting powerful is not just the words you use but how you use them. In social media, you need to stir up emotions before you can make your followers feel compelled to take action.
When your followers are emotional, they are more likely to buy your product or make a purchase.
However, you have to be careful when doing this. You do not want to evoke the wrong emotions that can turn your followers against you.
Most of the time, people will feel compelled to take action when they feel the following positive emotions:
Through these emotions, you would be able to show how your product or service can help them do something they want.
Use Proper Hashtags
Hashtags are one of the most potent copywriting tools in social media. They help your messages stand out in the social media feed, which makes them more visible to your followers. However, you have to make sure that your hashtags are relevant to your business.
Moreover, you have to make sure that your hashtags are used properly.
Just use one or two hashtags per post. And make sure that you choose hashtags that make sense to your followers.
This will make your posts more easily accessible to your target audience.
Copywriting is all about persuading someone to take action. In social media, the way to do that is by conversing with your followers.
You can do this by doing the following:
- Start a conversation about what your followers are talking about.
- Share a story about how your product or service helped someone with the same problem your followers have.
- Be truthful. Never try to push your product or service in your conversations. You may want to try this copywriting technique to see how it works.
Present a Compelling Teaser
One of the most successful ways to persuade your followers to take action is by presenting them with a teaser.
It is not to be confused with a sales pitch.
A sales pitch is one of the worst copywriting techniques you can do in social media because it forces your followers’ hands.
A teaser is a short and simple introduction to your product or service. It can be in the form of a story, a question, a challenge, or a cliffhanger.
Copywriting is a powerful marketing technique that you can use to boost your social media engagement. It is not about just making your followers like your posts. It is about conveying your message effectively to lead your followers to take action.
Digital WebWorx Ltd Business Solution is a digital marketing agency in North Wales that provides high-quality services in many business-critical areas, from SEO and social media to IT support and business systems. Let us help you convey a strong message to boost your social media engagement. Contact us today to get started!